12. (TSLA) Deep Psychological Reasons For Success

Apr. 27, Oleh Kombaiev

Summary

• Earlier I touched on how well archetype theory원형,이데아 explains Tesla's current success. But it is too interesting to refrain from a deeper analysis of this point of view.
• Tesla's mission is “to accelerate the world's transition to sustainable energy”. This symbolizes a new era. The traditional car manufacturer represents the old era of combustion engine cars.
• In 2014, Elon Musk moved all of the company's patents to open source. Traditional car conglomerates, by contrast, are constantly battling patents in court.
• Tesla spends more on R&D per car than any other major automaker and spends the least on advertising. Nevertheless, the reputation of the brand of the company is in 8th place.
• Also, I think that a significant part of Tesla's capitalization is connected not with the company's profit or revenue but with Musk's personality.